BSkyB to Launch Sky Sports 4
The UK's media regulator Ofcom has awarded Sky a new channel licence. It will be called Sky Sports 4, for a cable tv and satellite-only TV service. Sky already operates Sky Sports 1, 2 and 3 and Sky Sports Xtra for live sports coverage as well as rolling news service Sky Sports News.
Sky television have purchased the rights to so much sport now, that it is said to be struggling with fitting the existing the existing programs on to the four channels it already has, and was recently forced to broadcast a high-profile darts tournament on Sky Sports News. As well as Premiership football rights, Sky's live sports coverage includes cricket, rugby, golf and boxing.
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